Only days after signing a deal to support The Brigadier Gerard Stakes horseracing event at Sandown Park in May, betting exchange and online casino operator Betfair has agreed to become the new sponsor for the Shelbourne 600 Classic greyhound race.
Previously known as the Hegarty Bookmakers 600, the four-week 600-yard classic from Dublin’s Shelbourne Park is scheduled to begin on April 21 with the final set for May 12 while the winner’s prize fund has been increased to €25,000 from last year’s €20,000.
In addition to the boost in the winner’s take-home, all placed greyhounds at the renamed Betfair 600 will receive €6,000 and €3,000 respectively with unplaced finalists collecting €1,500 each while there will be €150 for all heat winners.
“Betfair is delighted to be associated with such a historic and significant race in the Irish greyhound racing calendar,” said Graham Ross, Ireland Regional Manager for London-based Betfair.
“In light of the popularity of greyhound racing across our local and international business, we are pleased to be in a position to partner with the Irish Greyhound Board to promote our brand within the industry. Following the successful launch of our global operations office in the adjacent Watermarque office building in May, this sponsorship represents an ideal opportunity to work with Shelbourne Park, an important part of our local community. We look forward to involving our 85 and growing staff in delivering what should be a memorable sporting occasion.”
The final on May 12 is set to be broadcast live on RTE as part of an hour-long programme while total prize money including regional trial stakes has risen over 41 percent to €51,000.
“It's great news to have Betfair as a high-profile sponsor at Shelbourne Park for this classic event coming off the back of several positive announcements in recent weeks regarding last year's figures, increased prize money, the SIS deal and the new sponsorship agreement for the SIS Live Gold Cup,” said Adrian Neilan, Chief Executive Officer for the Irish Greyhound Board.
“We are expecting the Betfair 600 to produce some fantastic racing over the four-week period at Shelbourne Park and Betfair's involvement ensures that the trend of an increase in prize money for all our major events continues at Shelbourne Park in 2012.
“This is another ringing endorsement of the popularity of greyhound racing in Ireland and given we had over 750,000 visitors to our stadia last year I am very confident that Betfair will see a significant return for its investment in this industry.”
Lifford Greyhound Stadium is set to benefit from a digital transformation after the Irish Greyhound Board (IGB) announced a five-year technology partnership which will see the sport enhance its customer experience.
The IGB has signed a contract with Innovate Business Technology for the delivery of cloud managed services which will bring greyhound racing much closer to its followers both on and off track.
Innovate, a leading Irish cloud service and IT solutions provider, will provide an infrastructure that will enable IGB to expand the use of video services, seamlessly cope with peaks in betting demand, and also improve their on-premise customer experience.
The service involves the migration of the IGB’s infrastructure from Amazon Web Services to Microsoft Azure, and optimises the company’s investment to allow for future growth and innovation.
Innovate will also deliver productivity solutions to IGB’s staff, allowing them to work more securely and efficiently using Microsoft Office 365 suite of products
“The Irish Greyhound Board is continually looking to use technology to enhance the customer experience, both within our stadia and for clients remotely accessing our services,” said Joe Lewins, Director of Tote and Wagering.
“Our partnership with Innovate will produce many obvious boosts to the racing consumer, such as enabling us to seamlessly integrate their tote betting, refreshments, food and drink onto a single payment point.
“We also want to expand the use of video services to increase our target audience and revenue streams through an easily accessible and reliable video stream.
“We selected Innovate as our cloud service provider because they demonstrated a real knowledge of how to map our IT transformation to the goals of our business.
“Their solution delivers not just a modernised environment for today’s needs, it is future-proofed for our growth plans around video access, and will ultimately bring us closer to the customer.”
Lifford Greyhound Stadium underwent a €12million upgrade in 2003, but the 23-acre site was put on the market in October 2014.Share this:
Sports writer from St Johnston, now based in Letterkenny, with ten years' experience covering sport in Donegal. Was a nominee for NUJ Sports Journalist of the Year in 2010. Honoured by the Donegal Boxing Board in 2016 for his coverage on the sport.
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There’s simply nothing like the buzz of greyhound racing. It’s non-stop entertainment from the first bell till the last race has run its course.
How much is a night at the dogs?
For specific prices per venue, please click on the stadium name from the list below to view pricing and packages.
We have a range of packages on offer to suit all budgets, so you can tailor a night out that suits everyone. General admission starts at just €10, or why not try one of our fantastic restaurant packages, where you can enjoy all the excitement of the night from the comfort of your restaurant table!
Then sit back with your friends, relax and place your bets with our table-side Tote service! And if you are looking for something quick to eat – making sure you don’t miss a minute of the racing action - we have a great selection of fast food outlets within the stadium.
You can book your Night at the Dogs online today for each of the 8 IGB stadia below. To view our restaurant & group packages, click on the stadium name to learn more. Remember, we offer other seasonal packages and special offers, which you can view on Restaurant Online, our online booking system.
There are 16 stadia across the country, visit their website for more information.
CHRISTMAS RESTAURANT PACKAGES
Christmas Parties at the Dogs
If you’re looking for the perfect Christmas party venue this year, forget the unwanted mistletoe, the nasty knitted jumpers & the wonky Christmas trees. Have a small win on us. Bring a touch of festive cheer to the office or celebrate with family and friends at your local Greyhound Stadium.
Enjoy the delicious food on offer, have a flutter on the Tote and dance the night away with our post racing entertainment!
All our Christmas Party Restaurant Packages include:
All of our Greyhound Stadia have glass-fronted restaurants, tiered to allow views of the racing action for all your party, with TV screens throughout for those close up view of the action. Our restaurant, bar & Tote betting staff will come direct to your table, so there's no need to miss a minute of the fun!
Check out your local stadium pages for prices and package offers
Preparing for your Christmas Party Night
The team at Evoke.ie have put together some helpful tips for dressing for the Christmas Party season!
Our Irish Sun SuperEuro Promotion offer is:
Buy 1 Adult Admission for €10 and receive 2nd Admission for just €1
Opening House vary by stadium. Please check the website.
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